“This is a major step for us", said Pro-Am’s managing director, Darren Small. "We are very confident of a positive outcome as we can see ARV taking big steps forward in the industry."

 

"You only have to look at the plans for the VICSWIM program where Pro-Am will be supplying every child with a free goggles and swim cap pack. For us that is a commitment in excess of $50,000 to the program, but when you analyse the media exposure through television, radio and schools' campaigns, we know that the value is there. VICSWIM covers the entire state of Victoria and that’s our market”.

 

In 2006, numbers for VICSWIM Summer Kidz peaked at 10,500 during the three-week program however ARV CEO, Ian Swan, is confident that this can be easily exceeded during the next few years.

 

“In what is a difficult financial time for a lot of companies, VICSWIM is managing to attract a great deal of corporate support. We have introduced a number of 'Official Categories' including the Swim Wear and Swim Equipment category that Pro-Am has taken up and are now working on 'Foundation Partnerships' for VICSWIM."

 

"At $15,000 per partnership they represent enormous value considering the extent of the media campaign that we have. It’s an exciting time for VICSWIM with some new opportunities developing through VICSWIM Skoolz and VICSWIM Cultural - new programs that will see activity throughout the year”, Swan said.